Creative Director Connor Carter

Founder & Creative Director

• Founded a done-for-you AI automation and brand consultancy serving small businesses in the trades and service industries.
• Responsible for all brand development, client-facing creative strategy, website design, and go-to-market positioning.
• Designing and deploying digital experience systems — including AI-powered workflows, CRM automation, and content infrastructure — for HVAC, plumbing, and service-based clients.

Creative Director & Co-Owner

• Co-founded and scaled a specialty coffee brand from a single location to three cafés across two cities (Istanbul + Antalya), serving as lead creative and brand strategist throughout.
• Co-designed the second location — a flagship café and roastery — from the ground up, overseeing interior concept, spatial branding, and full aesthetic execution.
• Built and launched the brand website (homestead.coffee), directing UX, copy, photography, and visual identity from concept to deployment.
• Directed all photo and video production for the brand, including campaigns, product launches, and social content — growing the brand's audience to 8,000+ followers through organic content strategy.
• Designed all branded touchpoints including menus, packaging, promotional materials, and in-store collateral — producing 50+ branded assets annually with a consistent visual language.
• Grew wholesale program to 15+ active accounts and expanded brand partnerships, catering, and special events pipeline.
• Managed vendor relationships, inventory planning, and ordering across café and roastery operations; oversaw hiring, scheduling, and day-to-day management of 5–15 staff across locations.

Audio Video Technician & Project Lead

• Led 20+ commercial and event-based AV installations from planning through execution, managing teams of 3–8 technicians.
• Defined project scope, timelines, and technical requirements in collaboration with clients across corporate, hospitality, and event environments.
• Maintained documentation including schematics, wiring diagrams, and system configurations; assisted in proposal development by estimating labor, materials, and timelines.

Head Barista / Bar Manager

• Led daily bar and beverage operations serving 100+ guests per day; developed drink menus, coffee programs, and seasonal specials.
• Managed inventory, vendor relationships, and beverage cost controls; oversaw POS systems, cash handling, and end-of-day reconciliation.

Project Manager

• Managed multiple concurrent commercial HVAC Test and Balance projects, coordinating with engineers, mechanical contractors, and site supervisors across 5–10 active job sites.
• Delivered projects on time by scheduling field technicians, reviewing drawings and submittals, conducting on-site inspections, and preparing detailed performance reports.